Generational Marketing: Know Your Audience
WHEN: Wednesday | August 3, 2022 | 2:00 PM - 3:00 PM
WHERE: Virtual, hosted through Zoom
WHY: Your marketing strategy should not be a one-size-fits-all approach. You can earn more business if you take the time to learn what different demographics respond to best. In this class, we'll discuss how to target each generational demographic by understanding the communication and marketing styles for each. You will leave with a complete understanding of how to connect with each age group effectively. You'll learn the unique characteristics of Baby Boomers, Gen X, Millennials and Gen Z, as well as the values and communication preferences for each group. You'll discover the investment perspective by generation and learn marketing tips to connect effectively.
INSTRUCTOR: Nicole Rueth and Lisa Suazo
CE CREDITS: 0
PRICE: Free for current DMAR Members (must be a DMAR member to register) Registration will begin July 15th 8:00AM
CLASS POLICIES: If you register for this class, we ask that you make every effort to attend. Registrations are limited and sell out quickly limiting the number of members able to participate. You must attend the entire class to receive your Colorado Continuing Education Credits.
Registration is a two-step process. The day before class, you will be emailed a Zoom link to confirm registration, as well as class materials and guidelines.