Kickstart Your Web Presence: A Quick How-to Guide for REALTORS® | Guest Post
If you do business online, getting eyes on your site has always been a top marketing priority. But the rise of search engine optimization (SEO) and increasingly autonomous research by end users creates fresh challenges for companies that want to compete for organic traffic by connecting with folks online and guiding them to the brand website.
Here are a few tips and tools for keeping your company’s web presence visible, fresh, and competitive.
Go Native
To begin with, you can take in-site steps to supercharge your web traffic. Standard operating procedure for SEO involves weaving keywords into your site’s titles, text, and metadata. To be specific, you can climb higher in search engine results by placing target keywords into:
- the first 100 words of your posts
- your image file names
- your URL
- the beginning of your title tags
Another trick is to round out your posts with a handful of internal links alongside external links to sites and services that complement your own. A good balance of traffic within your corner of the web and from it to similar content has the welcome, win-win effect of benefitting both you and your audience in a single (key)stroke.
Reach Out
Active participation on social media platforms and channels like Facebook, Twitter, and YouTube, which are now functioning as popular search engines in their own right, attracts attention and invites traffic. There are lots of ways to engage:
- Converse with your followers in comments sections.
- Crowdsource user feedback with polls, then share it right back with your audience via posts.
- Find recommended pages and followers with a platform’s internal search features, such as Twitter’s explore page.
- Hoist your brand’s flag with suitable hashtags.
- Share relevant articles to catalyze discussions where you can ask and answer questions related to your services and industry.
In a word—interact with the community you rely upon. Candid and enthusiastic engagement enhances the presence of your brand, creating a virtuous cycle of visibility that builds trust.
Delegate
When it comes to search engine optimization, there’s an app for that. Yoast is a WordPress plugin for SEO that has earned high scores and rave reviews from end users.
Your social outreach can be delegated as well. Schedule posts, organize and edit content, and track performance metrics on all the channels you use with social media management tools like those listed here on TrustRadius.
For realtors, content marketing tools may be of special value in launching or promoting brands and driving traffic to the site. Outgrow, for instance, has a reputation for affordability to small and mid-size companies, tech support responsiveness, and feature-rich flexibility.
Customer relationship management (CRM) software is another tool real estate agents and brokers have given high marks for helping forge strong ongoing relationships with customers by coordinating communication with, and organizing information about, them throughout the customer lifecycle. Pipedrive is a top-rated CRM with a strong track record, particularly among small businesses. The tips sketched here suggest a three-pronged strategy for boosting your site’s traffic and revenue: (1) optimize internally; (2) extend your activity into social channels; (3) automate the busy work. With this approach, your online presence will keep pace with changes in the customer’s journey.
This article courtesy of TrustRadius. The views, opinions and positions expressed within this guest post are those of the author alone and do not necessarily represent those of the Denver Metro Association of REALTORS®. The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.
If you are interested in submitting a guest post, please contact Sarah at sgoode@dmarealtors.com.
