NAR’s Realtors Property Resource® Executes Definitive Agreement with UPSTREAM™, Begins Development

The National Association of Realtors® and its wholly owned subsidiary, Realtors Property Resource®, have signed a technology agreement with UPSTREAM™, a revolutionary industry-owned and controlled data management company, to develop UPSTREAM™’s cross-industry, state-of-the-art platform for real estate data entry, collection and distribution for real estate brokers.

NAR’s Realtors Property Resource® Executes Definitive Agreement with UPSTREAM™

UPSTREAM™ will create a single entry point for brokers of all sizes to manage property data—including its distribution to multiple listing services, publishers and vendors—saving time, effort and expense and ensuring more accurate, consistent data. The goal of UPSTREAM™ is to create a resource for brokerage firms of all sizes and models to provide a better consumer experience for today’s home buyers and sellers and enable brokers to more easily manage where and how their listing information is displayed as well as the terms for the licensing and use of that property data. These benefits – efficiency, control, risk management and customer experience – all represent a major step forward in the real estate data space.

“As leaders in organized real estate, NAR and RPR® have looked forward to the opportunity to work with the brokerage industry for many years on an initiative that truly can be thought of as ‘game changing,’” said NAR President Chris Polychron, executive broker with 1st Choice Realty in Hot Springs, Arkansas. “This initiative will be done in full collaboration with the real estate brokerage and franchise community to deliver a high-value benefit to companies of all sizes nationwide, ultimately benefiting NAR’s one million-plus members.” Read the full article here via NAR. 

More Information

Learn more about Project UPSTREAM here

What are your thoughts about Project Upstream? Share you comments below.