(GRI) Marketing Tools & Personal Promotion
WHEN: Tuesday | October 23, 2018 | 9:00 AM - 1:00 PM
WHERE: DMAR North | 1870 W. 122nd Ave. #600, Westminster, CO 80234
WHY: With more than a million real estate licensees in the United States, effective personal
promotion is not optional. To survive in the real estate marketplace, REALTORS must differentiate him or herself to obtain and retain customers. The purpose of this course is to review the elements necessary to create a promotion plan based on personal differentiation. This course provides the REALTOR with the skills to create a personal promotion plan that, because it is a reflection of him or her, is both effective and lasting.
In Principles of Marketing, Phillip Kotler defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." Marketing then, in working hand in hand with sales, becomes an ongoing process of planning and executing the strategy and tactics for products and services to create a dialogue or communication. In this course, sales and marketing are discussed in relation to the buying and selling of real estate.
Learning Objectives
At the end of this course, participants will be able to:
• Develop a Unique Selling Proposition, elevator speech, and brand for use in personal promotion.
• Utilize promotional materials and communication channels that are consistent with a personal brand, the target market, and an overall promotional plan.
• Determine a target market for personal promotional efforts.
• Use individualized marketing components as basis for the development of an overall personal promotional plan.
• Apply the REALTOR® Code of Ethics to marketing efforts.
• Prepare a pre-listing and listing presentation.
• Demonstrate communication models that gain appointments, listings, and answer listing objections.
• Manage the complete listing process.
• Use proven, successful approaches with FSBO's and expires.
GRI REQUIREMENTS:
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Be a Colorado REALTOR® in good standing
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Complete Coursework - The GRI program consists of 15 courses, each providing 4 hours of credit, for a total of 60 hours of education. Courses may be taken online, in the classroom from a sponsoring REALTOR® association, or a combination of online and classroom. All 60 hours of education toward the GRI designation must be completed within 3 years.
Instructor: Charity Vermeer
CE Credits: 4
Cost: REALTOR® $50 | Non REALTOR® $70.00
An additional fee of $10.00 will be charged at the door for those not previously registered for the class.
Effective January 1st, 2019 there will be a $10.00 transfer fee for all classes.
DMAR Parking Policy:
For your convenience please park in the parking lot on the West side of the building and enter through the West doors. After entering we are the first office on the right.
Class Cancellation Policy:
You must cancel 24 hours in advance to receive a refund less $10.00 in service fees.
This class is sponsored by:
Lauren Collins with First Integrity Title
Tom Eldrenkamp with First National Bank
