(GRI) Marketing Tools & Personal Promotion - Hosted by the Young Professionals Network (YPN)
WHEN: Monday | October 16, 2017 | 8:30 AM - 12:30 PM
WHERE: DMAR HQ | 4601 DTC Blvd. Suite 100 Denver, CO 80237
WHY: With more than a million real estate licensees in the United States, effective personal
promotion is not optional. To survive in the real estate marketplace, REALTORS must differentiate him or herself to obtain and retain customers. The purpose of this course is to review the elements necessary to create a promotion plan based on personal differentiation. This course provides the REALTOR with the skills to create a personal promotion plan that, because it is a reflection of him or her, is both effective and lasting.
In Principles of Marketing, Phillip Kotler defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." Marketing then, in working hand in hand with sales, becomes an ongoing process of planning and executing the strategy and tactics for products and services to create a dialogue or communication. In this course, sales and marketing are discussed in relation to the buying and selling of real estate.
Learning Objectives
At the end of this course, participants will be able to:
• Develop a Unique Selling Proposition, elevator speech, and brand for use in personal promotion.
• Utilize promotional materials and communication channels that are consistent with a personal brand, the target market, and an overall promotional plan.
• Determine a target market for personal promotional efforts.
• Use individualized marketing components as basis for the development of an overall personal promotional plan.
• Apply the REALTOR® Code of Ethics to marketing efforts.
• Prepare a pre-listing and listing presentation.
• Demonstrate communication models that gain appointments, listings, and answer listing objections.
• Manage the complete listing process.
• Use proven, successful approaches with FSBO's and expires.
GRI REQUIREMENTS:
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Be a Colorado REALTOR® in good standing
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Complete Coursework - The GRI program consists of 15 courses, each providing 4 hours of credit, for a total of 60 hours of education. Courses may be taken online, in the classroom from a sponsoring REALTOR® association, or a combination of online and classroom. All 60 hours of education toward the GRI designation must be completed within 3 years.
Instructor: Rich Sands
CE Credits: 4
Cost: REALTOR® $50 | Non REALTOR® $70.00
An additional fee of $10.00 will be charged at the door for those not previously registered for the class.
DMAR Parking Policy:
Please park in the unmarked spots in the covered garage or the parking lot behind the garage. Thank you for your cooperation. Spaces labeled 2-Hour Visitor Parking do NOT apply to DMAR members or guests attending classes, meetings or events, nor those renting the office space. Individuals parked in the 2-Hour Visitor Parking spots are at risk of being fined and/or towed by request of LBA Realty. Thank you for your cooperation.
Disclaimer: DMAR assumes no responsibility for any fines and/or towed vehicles.
Class Cancellation Policy:
You must cancel 24 hours in advance to receive a refund less $10.00 in service fees.
This class is sponsored by: