(GRI) Marketing Tools & Personal Promotion - Hosted by the Young Professionals Network (YPN)

WHEN: Monday | October 16, 2017 | 8:30 AM - 12:30 PM

WHERE: DMAR HQ | 4601 DTC Blvd. Suite 100 Denver, CO 80237 

WHY: With ​more ​than ​a ​million ​real ​estate ​licensees ​in ​the ​United ​States, ​effective ​personal ​
promotion ​is ​not ​optional. ​To ​survive ​in ​the ​real ​estate ​marketplace, ​REALTORS ​must ​differentiate ​him ​or ​herself ​to ​obtain ​and ​retain ​customers. ​The ​purpose ​of ​this ​course ​is ​to ​review ​the ​elements ​necessary ​to ​create ​a ​promotion ​plan ​based ​on ​personal ​differentiation. ​This ​course ​provides ​the ​REALTOR ​with ​the ​skills ​to ​create ​a ​personal ​promotion ​plan ​that, ​because ​it ​is ​a ​reflection ​of ​him ​or ​her, ​is ​both ​effective ​and ​lasting.
In ​Principles ​of ​Marketing, ​Phillip ​Kotler ​defines ​marketing ​as ​"a ​social ​and ​managerial ​process ​by ​which ​individuals ​and ​groups ​obtain ​what ​they ​need ​and ​want ​through ​creating ​and ​exchanging ​products ​and ​value ​with ​others." ​Marketing ​then, ​in ​working ​hand ​in ​hand ​with ​sales, ​becomes ​an ​ongoing ​process ​of ​planning ​and ​executing ​the ​strategy ​and ​tactics ​for ​products ​and ​services ​to ​create ​a ​dialogue ​or ​communication. ​In ​this ​course, ​sales ​and ​marketing ​are ​discussed ​in ​relation ​to ​the ​buying ​and ​selling ​of ​real ​estate.

Learning ​Objectives
At ​the ​end ​of ​this ​course, ​participants ​will ​be ​able ​to:
• ​Develop ​a ​Unique ​Selling ​Proposition, ​elevator ​speech, ​and ​brand ​for ​use ​in ​personal ​promotion.
• ​Utilize ​promotional ​materials ​and ​communication ​channels ​that ​are ​consistent ​with ​a ​personal ​brand, ​the ​target ​market, ​and ​an ​overall ​promotional ​plan.
• ​Determine ​a ​target ​market ​for ​personal ​promotional ​efforts.
• ​Use ​individualized ​marketing ​components ​as ​basis ​for ​the ​development ​of ​an ​overall ​personal ​promotional ​plan.
• ​Apply ​the ​REALTOR® ​Code ​of ​Ethics ​to ​marketing ​efforts.
• ​Prepare ​a ​pre-listing ​and ​listing ​presentation.
• ​Demonstrate ​communication ​models ​that ​gain ​appointments, ​listings, ​and ​answer ​listing ​objections.
• ​Manage ​the ​complete ​listing ​process.
• ​Use ​proven, ​successful ​approaches ​with ​FSBO's ​and ​expires.

GRI REQUIREMENTS:

  • Be a Colorado REALTOR® in good standing

  • Complete Coursework - The GRI program consists of 15 courses, each providing 4 hours of credit, for a total of 60 hours of education.  Courses may be taken online, in the classroom from a sponsoring REALTOR® association, or a combination of online and classroom.  All 60 hours of education toward the GRI designation must be completed within 3 years.


Instructor: Rich Sands

CE Credits: 4

Cost: REALTOR® $50 | Non REALTOR® $70.00 

REGISTER HERE

An additional fee of $10.00 will be charged at the door for those not previously registered for the class.


DMAR Parking Policy: 

Please park in the unmarked spots in the covered garage or the parking lot behind the garage. Thank you for your cooperation. Spaces labeled 2-Hour Visitor Parking do NOT apply to DMAR members or guests attending classes, meetings or events, nor those renting the office space. Individuals parked in the 2-Hour Visitor Parking spots are at risk of being fined and/or towed by request of LBA Realty. Thank you for your cooperation.

Disclaimer: DMAR assumes no responsibility for any fines and/or towed vehicles.


Class Cancellation Policy:

You must cancel 24 hours in advance to receive a refund less $10.00 in service fees.


This class is sponsored by: