Generational Marketing: Know Your Audience
INSTRUCTORS: Nicole Rueth and Lisa Suazo
WHEN: Thursday | August 5, 2020 | 10:00 AM - 11:00 AM
WHERE: Virtual
WHY: Your marketing strategy should not be a one-size-fits-all approach. You can earn more business if you take the time to learn what different demographics respond to best. In this class, we'll discuss how to target each generational demographic by understanding the communication and marketing styles for each. You will leave with a complete understanding of how to connect with each age group effectively. You'll learn the unique characteristics of Baby Boomers, Gen X, Millennials and Gen Z, as well as the values and communication preferences for each group. You'll discover the investment perspective by generation and learn marketing tips to connect effectively.
COST: DMAR Members Free (must be a DMAR member to participate).
CE CREDITS: 0
IMPORTANT: Registration is a two step process. The day before class you will be emailed a Zoom link to confirm registration, as well as class materials and guidelines.
CLASS POLICIES: If you register for this class, we ask that you make every effort to attend. Registrations are limited and sell out quickly limiting the amount of members able to participate