Special Connect: Find Your Digital Voice for 2021 Real Estate Business
WHEN: Thursday | April 29, 2021 | 10:00 AM
WHERE: Online, hosted through Zoom
WHY: With all the change happening in social media and the National Association of REALTORS® (NAR) Code of Ethics, many REALTORS® find themselves vapor-locked on what they can or cannot say online. However, with the surge in digital platforms, REALTORS® must use these tools correctly as part of a future-proof business. Join us for a special Connect and get some risk-management tips from the Pennsylvania Association of REALTORS® General Counsel Hank Lerner, plus REALTOR® and personal brand management tricks from NAR Consumer Campaign partners Cammy Keiler and Danielle Farrugia of HAVAS, then some frank advice on how not to be a jerk and find your online voice with REALTOR®, forward-thinking CEO and #1 best-selling author, Leigh Brown.
About the Speakers
International motivational speaker who happens to be hilarious in an almost-inappropriate-but-still-family-friendly way. One of the top-selling REALTORS® in the Charlotte, North Carolina real estate market. With the 2020 launch of One Community Real Estate®, Leigh continues her mission to support and develop REALTORS® who are both leaders and advocates in their own communities while still striving to serve buyers and sellers as their REALTOR® advocate. In the RPAC Hall of Fame x3 (high five if you know what that is). A wife. A mama. With three cats available for adoption. Runner, singer and pianist, who enjoys cooking, gardening and needlepoint (yes, I’m an old Southern woman). A child of God and a follower of Jesus. Trying to get life right, one mistake at a time.
Hank Lerner is General Counsel for the Pennsylvania Association of REALTORS®. In this role he oversees the Legal Hotline, the PAR Standard Forms program and the statewide Professional Standards Cooperative, along with other legal and compliance services. Hank is a frequent speaker on legal, ethical and risk reduction issues, and has served on several NAR committees. Hank earned his bachelor's degree from the University of Pittsburgh and his law degree from the William and Mary Law School. He has been admitted to the Pennsylvania Bar since 1994, and has been with PAR in a variety of positions since 2000.
Cammy is Senior Vice President, Group Director at Havas Media leading the PUMA North America, NATIONAL ASSOCIATION OF REALTORS® and Blue Cross Blue Shield of Massachusetts teams. She has been with Havas since 2010 leading strategic media planning and buying for brands across retail, CPG, liquor, automotive, financial services, travel and consumer electronics. Cammy left Havas (only to return a year later) from 2015-2016 to help Santander Bank North America launch their brand in the US. Prior to Havas Media, she was a relationship marketing analyst at Hill Holliday and producer at MetroCorp respectively. She is passionate about trend-spotting, simplifying complexities and growth in every sense of the word. In 2013 she won Cannes Young Lions for Media. She earned her BA in Business and Marketing from Simmons College. On weekends you can find her binging murder documentaries on Netflix and/or reconfiguring the furniture layout of her Boston apartment where she resides with her husband Evan and dog Ulysses.
Danielle Farrugia is SVP, Biddable Media Lead at Havas Media. In her current role, Danielle oversees the team responsible for all Paid Social and Programmatic media strategy and buying. Prior to Havas Media Danielle spent nearly 8 years at Boston Ad Agencies, before joining an ad-tech and services company, Brand Networks in 2013. During her 7 year tenure there, Danielle had the opportunity to build and lead a Paid Social team responsible for delivering over $300M in annual spend across all major social platforms for leading brands across retail, CPG, telco and financial services. In addition to leading the media services team, Danielle was responsible for Brand Networks’ business relationships with their most strategic Social and Programmatic platform partners. When not at work, she enjoys spending time with her husband and two young trouble-makers, Jake and Olivia, who keep her busy in and about their home just outside of Boston, MA