NAR Changes - Additional REALTOR® Benefits!
NAR announced the addition of many new offerings to REALTORS®, including free forms from the NAR partnership with zipLogix®.
Free Forms Benefit
With the new zipLogix® benefit, members will gain FREE access to electronic forms libraries and transaction management tools from REALTOR Benefits® Program partner, zipLogix®. Additionally, members will gain access to zipLogix Plus as well as use of zipTMS, the company’s transaction management system that comes with unlimited document storage.
Advocacy
NAR has designated $2.8 million to an online public issue ad campaign to support 38 members of Congress who have supported NAR’s priorities on federal issues. Furthermore, NAR has given $450,000 in grants to three REALTOR® associations for to support them in political advocacy activities.
realtor.com®
Move, Inc.'s Executive Vice President, Luke Glass reported that the company has reallocated finances to support more advertising of its new RealRatings service. Site traffic is at an all-time high thanks in large part to a videos series featuring actress Elizabeth Banks created to generate engagement with the site, which has proven very popular.
Professional standards
The requirements for disclosing the name of a REALTOR®'s firm in print and online advertising has been simplified. Members can now choose to comply with requirements in the ad itself or, for online ads, you may include a link to the required disclosures.
