The #1 Mistake LinkedIn Users Make
When LinkedIn was first launched in 2003, it was hyper-focused on helping connect job seekers and hiring managers with one another. As a result, everyone joining LinkedIn was encouraged to set up their individual profile page to read like a virtual résumé.
The New LinkedIn
With over 400 million members engaging in 45 billion page views per month, LinkedIn has exploded into the world's number one online platform for professionals to engage, interact, create and consume industry-specific content. More importantly, it has become one of the fastest and most effective places online to promote your product or service to your ideal clients.
The Big Mistake
Most of us have a LinkedIn profile page that is all about us - where we work(ed), our job titles and duties, where we went to college, etc...
The Solution
Instead of having your profile read like an online résumé, you need to make it about how you can help a specific, targeted audience of customers achieve their goals by utilizing your service or product.
Go back through your LinkedIn profile (especially your Summary section) and try to answer these two questions:
- How is what I'm sharing going to help my ideal clients solve their biggest problem and/or everyday challenges?
- How is what I'm sharing going to help my ideal clients make more money and save time?
The End
It's all about flipping the old, outdated view of LinkedIn as a job seeker/hiring manager network upside down. Instead, build a personal brand that makes it clear who you are, what you do, and the unique value or benefit you can bring to a specific audience in the workplace.
Sources:
Fox Business: LinkedIn's Engagement Is Soaring
Social Media Today: The Most Common Mistake People Make on LinkedIn (and How to Fix it)
